A legendary battle that reshaped the video game industry.
Following the success of The Accidental Billionaires and Moneyball, Console Wars is a gripping behind the scenes business thriller that tells the story of how Sega challenged Nintendo and reshaped the video game industry. At a time when Nintendo held a virtual monopoly, Sega was a struggling arcade company searching for relevance and direction.
That changed with the arrival of Tom Kalinske, a leader with no background in video games but extensive experience fighting uphill battles. Through bold and unconventional strategies, combined with the relentless drive of a rebellious team, Kalinske helped transform Sega from an industry afterthought into a serious competitor. What followed was a fierce and highly profitable conflict that escalated into a global corporate war.
The rivalry unfolded across living rooms, schoolyards, boardrooms, and even Congress, pitting Sonic against Mario, youth culture against authority, and American business values against Japanese corporate tradition. Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars recounts how a group of underdogs turned a struggling company into a market leader and helped ignite a multibillion dollar global industry.
š Buy this book on Amazon