A firsthand look at how Nintendo’s most admired president thought and led.

A firsthand look at how Nintendo’s most admired president thought and led.

Ask Iwata explores the life, mindset, and philosophy of Satoru Iwata, the global president and CEO of Nintendo and a gifted programmer who played a central role in shaping some of the world’s most influential video games and platforms. During his leadership at Nintendo, Iwata guided the development of groundbreaking systems such as the Nintendo DS and the Wii, and helped lay the foundation for projects including Pokémon Go and the Nintendo Switch. Widely admired for his analytical creativity, humility, and people-first approach, Iwata was deeply respected by both developers and fans around the world.

This motivational collection draws from the Iwata Asks interview series, in which Iwata discusses topics such as identifying bottlenecks, overcoming resistance to change, and why programmers should never say no. The book features conversations with key contributors to Nintendo’s games and hardware, including Mario creator Shigeru Miyamoto and EarthBound creator Shigesato Itoi. Together, these insights offer game fans and business leaders a rare look into the leadership, development, and design philosophy of one of the most beloved figures in gaming history.

A USA Today bestseller, Ask Iwata has been praised as essential reading for anyone interested in games, creativity, and leadership.

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