A candid leadership playbook from the man who reshaped Nintendo’s modern era.

A Wall Street Journal bestseller, this book presents leadership lessons from one of gaming’s most recognizable and influential figures. Reggie Fils-Aimé, former President and Chief Operating Officer of Nintendo of America, shares insights and personal stories drawn from his unexpected rise to the top of the video game industry.

Widely known for his unforgettable introduction at Nintendo’s 2004 E3 presentation, Reggie became the public face of Nintendo during a transformative era. His story serves as a practical playbook for anyone seeking to overcome long odds and achieve lasting success. The book explores how disruptive thinking can help identify meaningful life choices, challenge negative perceptions, and develop the resilience, perseverance, and determination required to succeed in competitive industries.

Through personal reflection, Reggie recounts the challenges he faced throughout his life and career, from growing up as the son of Haitian immigrants to becoming one of the most influential executives in gaming history. He offers guidance on standing firmly behind one’s ideas while remaining open to alternative paths, building compelling visions for teams and organizations, and maintaining the curiosity needed to question assumptions and challenge the status quo.

Blending leadership advice with real world experience, the book provides an inside look at the mindset and principles that helped shape one of the most successful executive careers in modern gaming.

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